The Great Silkway is a startup concept that simplifies logistics and easy money transactions using blockchain technology.
Camels, in a distinct variety of designs and exotic colors, were chosen as the identity of the project. The central character in the history of trading and the most adapted & enduring animals for long hauls.
Camels, in a distinct variety of designs and exotic colors, were chosen as the identity of the project. The central character in the history of trading and the most adapted & enduring animals for long hauls.
Background
The roots of the project stem from the deep history of trade, the route that connected unique and inimitable civilizations of East and West, which also made possible the first significant cultural, material and spiritual values exchange lasting for twenty centuries. In short, the goal is to revive that tradition using new technologies & making it accessible for everyone.
The roots of the project stem from the deep history of trade, the route that connected unique and inimitable civilizations of East and West, which also made possible the first significant cultural, material and spiritual values exchange lasting for twenty centuries. In short, the goal is to revive that tradition using new technologies & making it accessible for everyone.
The Great Silkway creates in everybody’s imagination caravans full with exotic goods, which passing through sultry deserts and mountain steeps, subjected to the danger for several months moved steadily from mysterious South-Eastern Asia’s countries to the flourishing and rich cities of Middle East, Mediterranean and further to Europe.
The legendary route is now being revived for a new life and appears again on the world map in all its ancient manifestations. The young energetic generation of the beginning of the third millennium, developing the traditions of their distant ancestors, is actively mastering the great potential of interethnic communication, and appreciating the cultural differences.
According to the World Trade Organization data and UNESCO, The Great Silkway till 2020 will be the most attractive route for tourists, which will be able to receive on its territory the third part of all the world travelers.
Happy to present to the world the project's identity with eight camels, each of which designed with a specific meaning and peculiar way. Designs were implemented in bright colorful way, displaying the traditions which was embodied in the developed marketing campaigns, packaging designs of shipping containers and the city posters.
Thank you!
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